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New awareness campaign to improve road safety launched by THINK!

  • 19.07.2022
  • EmmaArnold
  • Personal-injury
  • Pedestrian Cyclist Highway Code road traffic accidents vulnerable road users

Following from the recent changes in the Highway Code, THINK! has launched a new media campaign to further raise awareness to look out for vulnerable road users.

After informing the public on the changes which came into effect on 29th January 2022, they now have a new ‘Travel like you know them’ campaign to push the changes further.

The campaign aims to improve road safety for people walking, cycling and horse riding by encouraging all road users to ‘Travel like you know them’, helping people see more than just vehicles on the road.

THINK! use snapshots into the everyday lives of road users to help build a better understanding of each other and to encourage positive behaviour towards every road user to keep them safe.

The new campaign makes reference to the key changes to the Highway Code including passing distances and giving way to pedestrians waiting to cross at a junction. By reminding road users to see more than just the vehicles on the road, it enhances their responsibility to reduce the risk they pose to others.

Watch one of the videos below and view more on THINK!’s social media or online.

Gary Herbert, Partner in personal injury at Potter Rees Dolan, said:

As a specialist solicitor supporting people following life changing injuries, so many of our clients are injured when they are vulnerable road users – pedestrians, cyclists and motorcyclists.  The changes in the Highway Code which attempt to raise awareness of their presence in the road is to be welcomed. 

This campaign builds on this together with other previous research showing the change in driving attitudes when drivers are able to identify with the person rather than the vehicle.  Hopefully it can have a positive effect in reducing the numbers of vulnerable road users suffering serious brain, spine and other life-changing injuries each year.

Gary Herbert is a Partner in personal injury here at Potter Rees Dolan. Should you have any queries about a head injury in sport or indeed any other aspect of personal injury and wish to speak to Gary or any other member of the team, please contact us on 0800 027 2557 or contact Gary directly.

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