Video to encourage safety on the roads by highlighting drivers' bad decisions
- Nov 11, 2015
- EmmaArnold
A new campaign from Transport for London (TfL) shows a video intended to make drivers realise the consequences of bad decisions.
The message behind the campaign (see video below) is that 'one risk is too many' and viewers are encouraged to test their decision-making with a series of questions.
According to TfL, the average person makes 35,000 decisions every single day.
The campaign aims to make you think about how making a bad decision on the road could jeopardise your safety on the roads which could change someone's life.
Examples of decisions used in the video include checking your phone when driving, driving too fast or choosing whether or not to pull out at a junction.
TfL have said how careless and dangerous driving should be considered as socially unacceptable as drink driving.
They hope the campaign will encourage people to change their behaviour on the roads, even if it's just one road user who is encouraged to think twice.
Hugh Potter, Partner at PotterReesDolan, said:
The video from TfL and THINK! is OK but I think less cyclists would be hurt if drivers caught using phones were required to ride a bike for one morning in the rush hour!